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13. SEPTEMBER 2022 | Hotel Mestari, Helsinki & Live Stream

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#StrategyTalkCMO

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MAKE THE (B)LASTING IMPACT AS A CMO.

As marketing becomes more integrated with everything from technology and revenue to diversity and sustainability, CMOs are tasked with balancing rapid innovation and collaboration more than ever before. Modern CMOs navigate the complexities of the role, anticipate upcoming market trends and respond to challenges with agile marketing.

Be a part of the action when the Nordic’s most influential CMOs and global visionaries come together for to showcase innovations, benchmarks and peer-to-peer networking & discussions!

Get your SUPER EARLY BIRD -tickets now, before prices go up!

553 790 

Get your tickets

 

You get a group discount for a group of at least 3 people.

Hintaan lisätään laskutuslisä 8 € ja ALV (24 %). Maksuttomista tapahtumista ei peritä laskutuslisää.

SPEAKERS ANNOUNCED FROM FRANCE, SWEDEN, UK

Simon Beyer, Partner & Chief Strategy Officer, Ingager, Sweden

Ingager is the largest independent Facebook Agency in Europe

Simon is by his peers described as one of the most influential persons within the Swedish marketing/advertising space. After working for Google and Philips Simon is now a Partner at Ingager, the largest independent Facebook Agency in Europe. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO and BMW to name a few. A year ago Simon published his first book on digitalization.

Alexander Novicov, CEO, Book Author, Way Boutique, UK

Alexander has worked with brands like Stella Artois, TGI Fridays, Eurovision, Mercedes-Benz and Heinz.

Alexander Novicov is an author, storyteller, and content marketer. He runs a boutique agency called Way where they help companies become purpose-driven brands and create valuable content that is not focused purely on the product. His book Not Another Pair of Shoes is endorsed by the well-known marketer Seth Godin. 

Omer Waysman, Director, Global eCommerce & Business Development, Danone, France

Danone is one of the most valuable food brands worldwide

Omer has a background in various Marketing, Sales & Ecommerce roles in multinational companies operating in different industries. Today he is leading the Ecommerce Global Biz dev activity for Danone with the main goal of accelerating the ecommerce penetration across countries and business units.

...AND MANY MORE.

NETWORK WITH 400 CMOS & TOP-CLASS PARTNERS.

World champion in social media, Moderator

Frida Boisen

Frida Boisen is known as a journalist, speaker and author. She is the host of ”Trolljägarna” and is well known as a columnist from both Expressen and Aftonbladet.

She has previously written the books Digital Success and Digital Passion, but in recent years has received the most attention for the autobiographically loaded books.

Vice President, Incubation and Emerging Markets, LeadFamly

Andreas Fabricius

With a fascination for marketing technology and everything related to it, Andreas is always on the lookout for new techniques to help reinvent marketing activities and change business models.

As Vice President at LeadFamly, Europe’s leading marketing gamification SaaS, Andreas helps companies create high-performing campaigns that create quality leads, and activate and engage the company’s target groups.

Global Head of Digital Marketing, Strategic Marketing Partner Finland, Futurice

Essi Knuutila

Essi is the Global Head of Digital Marketing at Futurice, a digital innovation and engineering company. Essi has 15 years of experience in marketing in the IT sector BtoB marketing and is part of Futurice Finland’s management group & global leadership. Essi is a spokesperson for the importance of company values & culture and cherishes them in everything that she does.

Principal Consultant, Strategy & Employer Brand, Duunitori

Lauri Vaisto

Työnantajabrändin johtaminen on yhä useamman työnantajan prioriteettina kilpailun jatkuvasti kiristyessä parhaasta osaamisesta. Lauri Vaisto vetää Duunitorin strategisen konsultoinnin palveluja ja käy työssään jatkuvaa keskustelua Suomen suurimpien työnantajien HR-, markkinointi-, viestintä- ja liiketoimintajohdon kanssa.

Laurin erityisalaa ovat bränditutkimus, viestinnän ja markkinoinnin konseptointi sekä johtajuuden rooli kestävän työntekijäkokemuksen rakentumisessa.

Commercial Director, Nordic Choice Hotels and Clarion in Finland

Outi Hartman

Marketing Advisor and Strategist

Ossi Ahto

Ossi Ahto is an experienced C-level marketing professional, who has an extensive career in marketing since 2000. He’s been working at leading global brands such as Google, Red Bull and Heineken. Right now Ossi is running an independent marketing consultancy company Ahto Advisory, where he works as marketing advisor for leading Finnish companies. The main theme of Ossi’s work is marketing that brings measurable results to business.

Content worth your time.

tiistai 13.9.

World champion in social media, Moderator

Frida Boisen

Frida Boisen is known as a journalist, speaker and author. She is the host of ”Trolljägarna” and is well known as a columnist from both Expressen and Aftonbladet.

She has previously written the books Digital Success and Digital Passion, but in recent years has received the most attention for the autobiographically loaded books.

The structure of a story and how to create content that makes an impact of purpose on brand and customer experience.

CEO, Book Author, Way Boutique, UK

Alexander Novicov

Alexander Novicov is an author, storyteller, and content marketer. He runs a boutique agency called Way where they help companies become purpose-driven brands and create valuable content that is not focused purely on the product. His book Not Another Pair of Shoes is endorsed by the well-known marketer Seth Godin.

  • Good business sense: why brands should prioritize their customer relationships
  • Consumer demand fuels visual search
  • Resource balancing & Strategy prioritizing

 

In collaboration with: SAP

Commercial Director, Nordic Choice Hotels and Clarion in Finland

Outi Hartman

  • 10.50
  • Break
  • 11.25
  • FIRESIDE CHAT
  • Actions and Accountability - Diversity, Equity and Inclusion
  • Ways to make your commitments measurable
  • Elevate equity—inside and out
  • How to measure the DEI efforts more holistically and do it more often in all areas
  • Active trends in using data for personalization
  • Key stages in creating data strategy
  • Why the diagnostic trouble code is the future of e-Commerce brands
Director, Global eCommerce & Business Development, Danone, France

Omer Waysman

Omer has a background in various Marketing, Sales & Ecommerce roles in multinational companies operating in different industries. Today he is leading the Ecommerce Global Biz dev activity for Danone with the main goal of accelerating the ecommerce penetration across countries and business units.

Today, his team is focusing on delivering growth via different Ecommerce channels (Pure Players, Bricks & Clicks, D2C, B2B and delivery service network)

Currently, he focuses as well on right-sizing opportunities and delivering global partnerships to leverage country’s needs.

  • 12.35
  • Lunch
  • Ecosystems that personalize journeys end-to-end
  • How to collect zero party data in a nonintrusive way
  • Engage deep with your audience
Vice President, Incubation and Emerging Markets, LeadFamly

Andreas Fabricius

With a fascination for marketing technology and everything related to it, Andreas is always on the lookout for new techniques to help reinvent marketing activities and change business models.

As Vice President at LeadFamly, Europe’s leading marketing gamification SaaS, Andreas helps companies create high-performing campaigns that create quality leads, and activate and engage the company’s target groups.

  • There’s only one brand – how to lead the employer dimension?
  • Why employer brand management should be seen as a business driver
  • What are the dreadful cliches in employer brand building and how to avoid them?
Principal Consultant, Strategy & Employer Brand, Duunitori

Lauri Vaisto

Työnantajabrändin johtaminen on yhä useamman työnantajan prioriteettina kilpailun jatkuvasti kiristyessä parhaasta osaamisesta. Lauri Vaisto vetää Duunitorin strategisen konsultoinnin palveluja ja käy työssään jatkuvaa keskustelua Suomen suurimpien työnantajien HR-, markkinointi-, viestintä- ja liiketoimintajohdon kanssa.

Laurin erityisalaa ovat bränditutkimus, viestinnän ja markkinoinnin konseptointi sekä johtajuuden rooli kestävän työntekijäkokemuksen rakentumisessa.

Global Head of Digital Marketing, Strategic Marketing Partner Finland, Futurice

Essi Knuutila

Essi is the Global Head of Digital Marketing at Futurice, a digital innovation and engineering company. Essi has 15 years of experience in marketing in the IT sector BtoB marketing and is part of Futurice Finland’s management group & global leadership. Essi is a spokesperson for the importance of company values & culture and cherishes them in everything that she does.

  • 14.30
  • Break
  • Why marketers think the metaverse was 2021`s most overhyped trend – or was it?
  • An influencer for every business
  • Prioritize User-Generated Content
World champion in social media, Moderator

Frida Boisen

Frida Boisen is known as a journalist, speaker and author. She is the host of ”Trolljägarna” and is well known as a columnist from both Expressen and Aftonbladet.

She has previously written the books Digital Success and Digital Passion, but in recent years has received the most attention for the autobiographically loaded books.

  • Macro trends affecting social media advertising
  • Post-pandemic digital consumer behavior
  • Ways of working and processes to remain competitive
Partner & Chief Strategy Officer, Ingager, Sweden

Simon Beyer

Simon is by his peers described as one of the most influential persons within the Swedish marketing/advertising space. After working for Google and Philips Simon is now a Partner at Ingager, the largest independent Facebook Agency in Europe. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO and BMW to name a few. A year ago Simon published his first book on digitalization.

  • 16.15
  • Wrap Up with Cocktails

TOP THEMES

STRATEGY FRAMEWORKS & PRIORITIZING

RESOURCE BALANCING

EMERGING TECHNOLOGIES

BUDGETING CHANGES

MARKETING ROI

CONTENT VISULIZATION

EMPLOYEE ENGAGEMENT

CUSTOMER CENTRICITY

Partners

Join as a partner? 

Ville Hollstein
Head of New Sales, Partner
+358 (0)44 353 5444
ville.hollstein@professio.fi

Tickets on sale now.

SUPER EARLY BIRD

790 €

Public sector -30 %

Valid until 22.7.2022.
REGISTER NOW

EARLY BIRD

990 €

Public sector -30 %

Valid until 19.8.2022.
REGISTER NOW

NORMAL PRICE

1 090 €

Public sector -30 %

Valid until 21.9.2022.
REGISTER NOW
You get a group discount for a group of at least 3 people. You can also request an offer by email: ryhmatarjous@professio.fi.

Location

HAVE A MASTERFUL STAY.

Fredrikinkatu 51-53, 00100 Helsinki

At the heart of this newly designed neighborhood, Hotel Mestari is a fresh new lifestyle hotel with a lively restaurant area and a versatile event center.

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