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31.5.2023 | Wanha Satama, Helsinki

LiputOhjelma

#StrategyTalkCMO

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MAKE THE (B)LASTING IMPACT AS A CMO.

Tapahtuma oli lanseerausvuonna 2022 jättimenestys – kiitos kaikille osallistujille, puhujille & yhteistyökumppaneille! Päivän aikana käytiin tiukkaa keskustelua tärkeimpien teemojen ympärillä, kun 400+ osallistujaa olivat saman katon alla. Ensi vuoden tapahtuma järjestetään 31.5.2023 Helsingin Wanhassa Satamassa ja paikan päälle odotetaan jälleen yli 400 CMO:ta Suomen suurimmista organisaatioista. 

Olethan mukana, kun Pohjoismaiden vaikutusvaltaisimmat CMO:t & globaalit visionäärit kokoontuvat inspiroitumaan, kuulemaan kansainvälisiä benchmarkeja & verkostoitumaan. Ensi vuoden ohjelma rakentuu parhaillaan – pysythän kuulolla.

Osta SUPER EARLY BIRD -liput 2023 tapahtumaan nyt.

553 790 

OSTA LIPUT

 

Tapahtuma järjestetään hybridinä. Valitse lipputyyppi sen mukaan osallistutko paikan päälle vai etänä. Saat ryhmäalennuksen vähintään 3 hengen ryhmälle.

Hintaan lisätään laskutuslisä 8 € ja ALV (24 %). Maksuttomista tapahtumista ei peritä laskutuslisää.

Puhujat ovat 100 % huippuammattilaisia.

Keynote: Ibrahim Elawadi, Director, Digital Analytics, Philips (NL)

Ibrahim has worked with top-tier organzations like Greenpeace and Oxfam in areas of Marketing, Analytics and Technical innovation. 

Ibrahim is a Data Advocate and Speaker with over 25 years of experience in the digital industry. In the past 12 years he dedicated his time working with global organizations. Ibrahim is also an entrepreneur and mentor and he holds a MSc in Marketing & BE in Electronics Engineering.

 

Juontaja: Nina Rahkola, journalisti, dokumentaristi ja tv:stä tuttu haastattelija (MTV)

Nina on juontanut vuosien ajan MTV3-kanavan eri ajankohtaisohjelmia. Tämänhetkinen työmaa on alkuilloista tuttu ohjelma Viiden jälkeen. Lisäksi Rahkola on palkittu dokumentaristi, joka on kiertänyt kuvausreissuilla eri puolilla maailmaa muun muassa Afrikan köyhimmissä slummeissa ja Intian kapinallisalueilla. Pitkä uutiskokemus ja kokemukset maailmalta värittävät lempeästi Rahkolan maailmankuvaa.

Agenda ’22 – Uusi agenda julkaistaan pian!

tiistai 13.9.

  • 9.00
  • Welcome - Registration and Breakfast
Board Professional, Marketing & Change Management Advisor

Reetta Rajala

Reetta founded the change consultancy CCEA Oy in 2007 and successfully exited the company in 2021. Currently, Reetta advises entrepreneurs and start-ups and is an active board member for multiple unlisted companies.

CEO, Co-Founder, Foppa

Antti Kaihlanen

How to create a meaningful brand purpose and create content that makes a positive impact

CEO, Book Author, Way Boutique, UK

Alexander Novicov

Alexander Novicov is an author, storyteller, and content marketer. He runs a boutique agency called Way where they help companies become purpose-driven brands and create valuable content that is not focused purely on the product. His book Not Another Pair of Shoes is endorsed by the well-known marketer Seth Godin.

  • Good business sense: why brands should prioritize their customer relationships
  • Consumer demand fuels visual search
  • Resource balancing & Strategy prioritizing

 

 

Chief Digital Officer, Finnish Hockey League

Jukka Sundquist

Jukka Sundquist – Chief Digital Officer at Finnish Hockey League (Liiga) is obsessed about creating value through digital business. After 20 years on the consultancy side now getting hands dirty on the client front. Sport geek and proud Tottenham Hotspur season ticket holder.

 

 

 

 

CX Senior Solutions Sales Executive, SAP

Eugeni Velinov

Eugeni is really obsessed with data and how to utilize it for giving the best personalized communication to your customer. He has a past experience in consulting companies to do “better” digital business. Past year Eugeni has been helping companies to deliver the best customer experience with SAP and boy people been surprised what we can do . As he always says: “We might not do the talk, but we definitely do the walk.”

 

  • 10.40
  • Break
  • Ways to make your commitments measurable
  • Elevate equity—inside and out
  • How to measure the DEI efforts more holistically and do it more often in all areas
Director, Global eCommerce & Business Development, Danone, France

Omer Waysman

Omer has a background in various Marketing, Sales & Ecommerce roles in multinational companies operating in different industries. Today he is leading the Ecommerce Global Biz dev activity for Danone with the main goal of accelerating the ecommerce penetration across countries and business units.

Today, his team is focusing on delivering growth via different Ecommerce channels (Pure Players, Bricks & Clicks, D2C, B2B and delivery service network)

Currently, he focuses as well on right-sizing opportunities and delivering global partnerships to leverage country’s needs.

Senior Advisor & Author, Curamando, Sweden

Simon Beyer

Simon is described by his peers as one of the most influential persons within the Swedish marketing / digital advertising space. After working for Google and Philips did Simon spend a few years with Ingager as a Partner at Ingager. Today Simon is Senior Advisor at Curamando. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO and BMW to name a few. A year ago Simon published his first book on digitalization.

  • Privacy regulation and GDPR are making personalisation more difficult
  • 50 shades of personalisation – examples of personalised UX from across industries
  • Actionable and concrete ways to personalise UX in the post GDPR world
COO, Leadoo Marketing Technologies

Fredrik Rönnlund

Board Professional, Marketing & Change Management Advisor

Reetta Rajala

Reetta founded the change consultancy CCEA Oy in 2007 and successfully exited the company in 2021. Currently, Reetta advises entrepreneurs and start-ups and is an active board member for multiple unlisted companies.

  • 12.20
  • Lunch
  • Ecosystems that personalize journeys end-to-end
  • How to collect zero party data in a nonintrusive way
  • Engage deep with your audience
Vice President, Incubation and Emerging Markets, LeadFamly

Andreas Fabricius

With a fascination for marketing technology and everything related to it, Andreas is always on the lookout for new techniques to help reinvent marketing activities and change business models.

As Vice President at LeadFamly, Europe’s leading marketing gamification SaaS, Andreas helps companies create high-performing campaigns that create quality leads, and activate and engage the company’s target groups.

Digital Strategist and Digital Marketing Lead at Sokos, SOK

Veera Korvenkari

Veera is a Digital Marketing Lead who champions strategic thinking and agile growth hacking while elevating the work of her colleagues.
Customer understanding and data-driven, relevant, and engaging content is in the center of everything Veera does.

  • There’s only one brand – how to lead the employer dimension?
  • Why employer brand management should be seen as a business driver
  • What are the dreadful cliches in employer brand building and how to avoid them?
Principal Consultant, Strategy & Employer Brand, Duunitori

Lauri Vaisto

Työnantajabrändin johtaminen on yhä useamman työnantajan prioriteettina kilpailun jatkuvasti kiristyessä parhaasta osaamisesta. Lauri Vaisto vetää Duunitorin strategisen konsultoinnin palveluja ja käy työssään jatkuvaa keskustelua Suomen suurimpien työnantajien HR-, markkinointi-, viestintä- ja liiketoimintajohdon kanssa.

Laurin erityisalaa ovat bränditutkimus, viestinnän ja markkinoinnin konseptointi sekä johtajuuden rooli kestävän työntekijäkokemuksen rakentumisessa.

Global Head of Digital Marketing, Strategic Marketing Partner Finland, Futurice

Essi Knuutila

Essi is the Global Head of Digital Marketing at Futurice, a digital innovation and engineering company. Essi has 15 years of experience in marketing in the IT sector BtoB marketing and is part of Futurice Finland’s management group & global leadership. Essi is a spokesperson for the importance of company values & culture and cherishes them in everything that she does.

  • 14.30
  • Break
  • Purpose as a strategy driver
  • What is a purpose driven brand and what is the power behind it?
  • Why and how to become a purpose driven company?
  • How is a soon 400 years old company such as Posti approaching purpose and what role does it play on it’s strategy
CEO, Ivalo Creative Agency

Leena Komulainen

SVP Brand, Communications and Sustainability, Posti

Anna Salmi

  • Macro trends affecting social media advertising
  • Post-pandemic digital consumer behavior
  • Ways of working and processes to remain competitive
Senior Advisor & Author, Curamando, Sweden

Simon Beyer

Simon is described by his peers as one of the most influential persons within the Swedish marketing / digital advertising space. After working for Google and Philips did Simon spend a few years with Ingager as a Partner at Ingager. Today Simon is Senior Advisor at Curamando. Simon is a popular speaker on digital marketing and digitalization. Simon has been speaking for Tesla, NATO and BMW to name a few. A year ago Simon published his first book on digitalization.

  • 16.15
  • Wrap up

Yhteistyökumppanit 2022

Logosi tähän? Ota yhteyttä.

Ville Hollstein, Head of Sales, Partner, +358 (0)44 353 5444 / ville.hollstein@professio.fi

Lippujen hinnat.

Mikä on hintaryhmäsi – julkinen vai yksityinen? Meidän määritelmän löydät täältä.

SUPER EARLY BIRD

790 €

Julkinen sektori -30 %

Voimassa 31.3.2023 asti.
Osta liput

EARLY BIRD

990 €

Julkinen sektori -30 %

Voimassa 28.4.2023 asti.
Osta liput

NORMAALIHINTA

1 090 €

Julkinen sektori -30 %

Voimassa 31.5.2023 asti.
Osta liput
You get a group discount for a group of at least 3 people. You can also request an offer by email: ryhmatarjous@professio.fi.

Muut ostivat myös.

Katso suosituimmat markkinoinnin tapahtumat & koulutukset.

Sijainti

Pikku Satamakadulla järjestetään isot tapahtumat.   

Wanha Satama, Pikku Satamakatu 3-5, 00160 Helsinki 

Satamat ovat jo esihistoriasta saakka olleet solmukohtia, joissa ihmiset kohtaavat – juuri niin kuin tapahtumissamme. Wanhaan Satamaan seilaat paikalle näppärästi julkisilla – esimerkiksi sporat 4 & 5 ovat mainioita vaihtoehtoja. Autoilijoille löytyy maksullisia parkkipaikkoja ja urheimmat reippailevat paikan päälle, sillä matkaa keskustasta on vain 2 kilometriä.

PS. Tapahtuman päätteeksi nappaat Katajanokan terminaalista laivan allesi. Valinta on sinun, onko suuntana Tallinna vai Tukholma?

SAAPUMISOHJEET