Erica Campbell

Erica is a Consumer Data & Analytics Director, at a global level, at Electrolux (Sweden). Her main mission is to deploy consumer data to deliver effective and scaled personalized consumer experiences and use advanced analytics to transform consumer data, in conjunction with enterprise data, into information to empower stakeholders to make fact-based decisions, across existing and new business models.

She works very close with IT and Business team, both regional and global, to ensure the ideal systems architecture that will allow for the proper capture, treatments and activation of customer data accordingly to all privacy compliance rules.

Erica has previously worked for L’Oréal in Rio de Janeiro, Brazil, as a Digital & Media Director.