Sérgio Tavares
Lead Service Designer at frog Helsinki
Sérgio is a Service Designer Lead and advisor. His work background is in service design, research & analytics.
His research has been featured at the MIT (Massachusetts Institute of Technology), University of Salford, Catalunya Open University, Rhizome Artbase New York and other forums. Sérgio has mapped data-driven experience journeys for global companies in consumer goods, pharmaceuticals, transportation and eCommerce.
He holds a Doctoral Degree in Culture and Technology and is the co-founder of Geist Institute, for researching cultural values.