Maija Hovila

As the Chief Data & AI Strategist at Futurice Maija Hovila is helping a variety of companies to re-factor their competitiveness through data & (generative) AI. Maija has extensive international experience in the areas of data, analytics, AI and strategy across consulting, large multinationals and start-ups in both B2C and B2B sectors. She joined Futurice from the role of Chief Analytics Officer at KONE. Her responsibilities included leading KONE’s analytics and data strategy, building data capabilities and organization, leading priority use cases, developing data assets and driving data culture creation. Prior to KONE, Maija worked at Unilever in London in leadership roles developing analytics and insights at the forefront of Unilever’s global digital and data transformation.

Two Master’s degrees in business and engineering (MBA from Cambridge University & M.Sc. from Aalto University) and living in 6 countries have provided Maija plenty of learnings and broad perspectives.

In her spare time Maija is an avid athlete and has represented Finland in the World Championships in Ironman triathlon and in cycling and in the Youth Olympics in alpine skiing.