Celine Xu

Celine is a Digital transformation specialist and a Data Scientist focusing on fashion, retail and banking industry. She currently works as Lead Data Scientist in H&M Group, managing a team of 12 Data Scientists building POCs and End to end ML products deliver real business value.

Celine has 10+ years’ experience in AI and with an MBA degree from London.

She believes in combining big data (integrated historical, ongoing behavioral records) in DB or on Web, with Small data (questionnaire and psychology data) reviewed by subtext mining, analytics will generate practical insights shaping the decisions and achieving quantifiable business objectives.