CMO of the Year 2020 (DE), ex- CMO, McDonald's
Susan was the first woman to hold the role of CMO in the 50-year history of McDonald´s Germany. Her tenure in that position was also one of the longest. She was also voted as CMO of the year 2020 in Germany,
Susan has a proven record of enhancing brand perception, improving customer experience, and achieving creative excellence, all while delivering impressive business outcomes. With over two decades of experience in both Agency and Corporate settings, she has successfully led digital transformation initiatives and spearheaded numerous innovation projects. Additionally, she has played a crucial role in steering her brand through a challenging turnaround phase and navigating the impact of the pandemic.